Starcracks
December 20th, 2007 at 5:09 pm
Is Starbucks fast becoming the next publishing behemoth? With Oprah currently distracted by politics and perhaps moving on and up for good, the modest castle of only a few respectable turrets that is Books has been left unguarded and ripe for pillaging.
(Remember when Oprah was a fat, mud slinging Jerry Springer? Don’t you agree that if Obama announced his intention to make Oprah his VP and they named their campaign “Opramah – The Promise” that they’d be unstoppable? Right up there with God, Cher, Picasso…)
Thus another book on Starbucks: Taylor Clark’s Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture.

No. Not another God book. Or a Bush book. Or even a Dog book (though there is the recently published Merck/Merial Manual for Pet Health and there will be more of the others).
No. This time it is another Starbucks book. So add this one to the stack on your nightstand with How Starbucks Saved My Life, The Starbucks Experience, The Gospel According to Starbucks, Finding the Next Starbucks, My Sister’s A Barista, and Grande Expectations.
Now step back. What does that stack look like? Yes, a Whore’s Market.
So that’s why when I cuddle up with a book and a Venti Peppermint Mocha Latte from Starbucks I’ll be reading Philip Roth and Modan and Kingdom of Fear.
But more on that later.







Leave a Reply