MySpace is collaborating with a children’s imprint of HarperCollins to publish an environmental handbook due to come out on Earth Day next year.
So MySpace is publishing a book. A book. A paper, words, bound, and read book book.
That’s their answer to the increasingly more popular and fiscally significant Facebook? Your direct rival in the social utility industry, Facebook, gets valued at 15 Billion Dollars and you publish a book? Why not write a volume of poems? Or a five act play in iambic pentameter? Can you be any more irrelevant? And I of course love books. But what is MySpace doing mucking about with them?
Tom Anderson, co-founder and president of MySpace, said in a statement that,
“The first MySpace book is just one more way we are working to engage
the MySpace community in environmental issues and encourage people to
You get that? This is only the first MySpace book. There will be more! And it’s all to get people to take action. Yes, us. It’s we that need to do something. If only there were a MySpace book to tell us what to do, exactly. Al Gore doesn’t know what I should do. Bill Clinton doesn’t know what I should do. Oprah doesn’t know what I should do. But I bet MySpace will straighten everything out in their (it’s?) book.
The book will feature ideas from MySpace users, who through Nov. 7 can post environmental tips on http://www.myspace.com/ourplanet.
Oh, goodie! Just continue to exploit our vanity. As if giving us a platform to share with the world our pictures, favorite movies, and half-witty, drunken quotes was not enough, now my lame ideas get to be published in a real live book too!
What is with this tactic? Doritos gets you to make commercials for them promising you the winners’ will be shown during the Super Bowl. Coca-Cola does the same thing with those mediocre spots before movies at the theater. Every week there’s another “contest” from some huge corporate conglomerate hyping “interaction” and “user-generated content.”
Isn’t “user-generated content” just laziness? No wonder the Writers Guild is going to strike.